IoT, SDN and ADAS are key themes evolving at FTF
Wednesday Recap | FTF Staff
Ninety minutes of design inspiration – that’s how one attendee described Freescale CEO Gregg Lowe's keynote this morning to a packed crowd of more than 2,000 embedded design enthusiasts. And we couldn't agree more. With so many compelling innovations on stage, from RF technology that cooks a fish in a block of ice without thawing the ice, an electric luxury car, a professional performance system for vocals, guitar and phase looping, to glasses that can help some of the 246 million visually impaired see, we’re hard pressed to pick the crowd pleaser.
Today with Oracle, we demonstrated the Freescale IoT gateway, the hardware platform that forms the foundation of the flexible one box concept. It will be equipped with multi-party software, and engineered to support the secure delivery of IoT services to end-users in a home, business or other locations.
Engaging in the Internet of Things (IoT), Freescale is featuring its embedded leadership and ability to touch all areas of the IoT – from microcontrollers, digital networking, secure data, connected cars, AirFast RF power solutions, RF lighting, defense, aerospace, land mobile and cellular infrastructure. And with the dramatic expansion of networking infrastructure, these devices are connecting to the Internet at a dramatic pace.
The landscape for software-defined networking
With 50 billion devices expected to be connected by 2020, there has been a surge in the volume of machine- and human-generated data as well as an increase in network endpoints. Many of these networks have also become virtualized in order to cope with new data traffic and volumes, giving rise to software-defined approaches to build the networks of tomorrow.
Two years ago, Freescale was the first to address these fast-moving dynamics by introducing the next generation of QorIQ platforms built on our Layerscape architecture. This week, we announced the new QorIQ L2 family of ARM-based network processors designed to support software-defined networking (SDN) and network function virtualization (NFV). The new processors enable engineers to focus on innovating at the application level by abstracting tasks such as setup, initialization and teardown. The devices also support wireless access, enterprise routing, and data center processing applications.
In this video, Freescale's Tareq Bustami discusses how software-defined networking is transforming the networking space. He also explains how software-aware solutions have become crucial by helping engineers fully and easily exploit architectural capabilities and join the "new network".
Engineers and programmers agree that networking processors have traditionally been complex to program, often requiring the manual coding of software. Freescale's new QorIQ LS2 is fully programmable and highly flexible, enhancing performance for smarter, more capable networks. Check out these demos from FTF:
Paving the way for advanced driver assistance systems
In the IoT, the evolution of the connected vehicle is a driving force. Cars are the ultimate smart mobile device with electronic solutions replacing mechanical systems to enhance the driving experience, improve safety and increase vehicle efficiency.
The average car now contains more than 60 MCUs and more than 10 million lines of code. By 2018, one in five cars on the road will be self-aware and able to share information on the mechanical health, their global position and surroundings. Network service operators see automobiles as their next big opportunity.
Today, we continue increase the intelligence inside the car with the introduction of the highest performance MCU in the industry that will enable the next generation of mid-range vehicles to include highly advanced graphics and display technology for in-car dashboards.
In this video, Freescale's Andrew Robertson, ADAS applications engineer demonstrates the latest Qorivva MPC577xK MCU and the MRD3000 multi-channel 77 GHz radar transceiver chipset that powers this radar-based safety systems to help drivers manage blind spots and to detect for side impacts. This long- and mid-range frontal radar is also used for adaptive cruise control.
Robots and lots of lights– it's not a Hollywood movie set – it's the FTF Tech Lab and it's open, so come explore.
7:30 p.m. | FTF Insider
Robots aren't an uncommon presence at FTF, but this year we have a flying robot – Spiri from Pleiades. Not only does Spiri fly, she is also autonomous, programmable and a tangible example of human/technology interaction. With front and downward facing cameras, GPS, wifi and cloud support, the i.MX 6 applications processor powered Spiri is a powerful robot that recognizes and interacts with the environment around her. Fully programmable, users can create and share apps to make Spiri dance, find a lost dog, or even check out a dangerous environment just to name a few.
Gadgets are coming together on day two in the Make IT Lab
6:30 p.m. | Make IT Lab Insider
Day 2 Make IT Challenge Update: Engineers are getting creative as they show up with bags of goodies from Radio Shack and the hardware store, obviously not letting anything stop them from creating the next best invention utilizing Freescale's mbed™-enabled, ARM® Cortex®-M4 Freedom development platform. So far, there is a pet door, a "thing" toy and lots of gadgets with blinking lights. The clock is ticking and things should start coming together as the last full night in the Make IT lab wraps up.
Freescale Foundation: Investing in the engineers of tomorrow
3:00 p.m. | FTF Insider
With demos galore, the Tech Lab is the place to see technology in action. The impressive room is packed with engineers getting a chance to showcase their latest and greatest inventions while networking seamlessly with the FTF app. A key aspect of the Tech Lab is the University Programs area where young engineers have made quite the impression with robots, autonomous model race cars and a redesigned car with impressive gas mileage capabilities. With support of the Freescale Foundation, local high school students from the Girl Scouts of Central Texas have created a robot for the FIRST Robotics Competition that has the ability to throw a yoga ball through a 10-foot high goal. The young women on this team range from freshman to seniors and are all interested in pursuing engineering as they continue their education. As a supporter of STEM, the Freescale Foundation is proud to invest in the minds of the future. Find out more about the Freescale Foundation and our participation in STEM education at www.freescale.com/freescalefoundation.
General session kicked off Wednesday morning with a showcase of just a few of the amazing applications Freescale enables
12:30 p.m. | FTF Insider
General Motors brought to the stage the luxurious electric 2014 Cadillac ELR, which engineers will get to experience first-hand when they schedule a test drive later in the day. Following the automotive theme, Levant Power showed the audience you can have a vehicle with the agility of a sports car and the safety of a sedan with their regenerative suspension system GenShock. Seeing is believing and the OrCam's power of Artificial Vision displayed how technology can be used to assist the visually impaired to be more independent. Wrapping up general session, attendees got to rock out with a live demonstration of VoiceLive3, a 3-in-1 professional performance system for musicians. Now that the engineers are more inspired than ever, they will get to spend another day getting hands-on experience they can use to make their dreams a reality.
Good Morning, FTF!
7:30 a.m. | FTF Insider
It's bright and early in Dallas, but that's not stopping attendees from making their way downstairs for breakfast, coffee and seats for today's opening general session with CEO and President, Gregg Lowe. What big announcements will he make, what demos will be unveiled, who will be joining him on the big stage? Check back later for all the scoop.